The Strategy

Business Competitive Strategy

The consumer has many choices when it comesto selecting a car wash outlet. Consumers’ choicesare normally influenced by;

- Convenience

- Price

- Location

- Service offering

- Look & feel of the outlet

- Method used

Clients predominately prefer to wash their vehicles whilst their time is occupied doing something else like shopping, being at work etc. Site selection is therefore very important when constructing a new outlet.

We have positioned ourselves in the mid-price range to provide a superior service. Our personnel are dressed in branded uniforms. Our outlets look and feel is modern, with convenient seating in our waiting areas. In summary, we look and conduct ourselves professionally and offer excellent services